BCK RANCH

CUSTOMER TESTIMONIAL

NAV INC. | 2024

BCK RANCH CUSTOMER TESTIMONIAL

NAV TECHNOLOGIES
FILMAKING
CAMPAIGN DESIGN

Nav is an incredible company that strives to simplify the challenging path of starting a small business by providing valuable tools and insights that allow small business owners to hit the ground running.  After months of pushing the company to stop using stock media and start representing their customers authentically, we needed to capture original media. At first, Nav looked outside to external agencies but didn’t have the budget to hire an external agency. I was called to show the company what I could do. I was sent out to Texas with a budget just for capturing photography, but came back with much much more.

Ryan and his wife, Taryn, value family above all else. With Ryan being a full-time firefighter, he was looking for a way out of the force.  At the same time, Taryn’s allergies to nickel worsened to the point of her having hives all over her hands and being unable to sleep.  This became a golden opportunity for Ryan to start his own business with his family, and be able to start working towards retiring from the force. He found Nav through a business advisor and has found incredible value and aid in helping get his business off the ground.

This story came at a pivotal time for Nav as our brand was starting to shift. This highlight became the catalyst for many more customer spotlights to follow as well as Nav's shift in making small business's our brand. This story ended up being chopped up and repurposed for multiple uses like CTV ads, Social media cuts, made our founder cry, and even inspired a new series in Unit's blog,

CREDITS

Creative Direction:
Joseph Brim
Interviewer:
Catherine Giese

Director of Photography:
Alex Mertens
Editor:
Alex Mertens
Photography:
Chris Summey
Gaffer:
Alex Mertens
Taylor Johnson
Audio Engineer:
Alex Mertens
Colorist:
Alex Mertens
Owner of BCK ranch looking at camera
Owner of BCK ranch looking at camera
small business owner cutting microgreens
small business owner cutting microgreens
BCK ranch micro greens in supermarket
using nav prime card
using nav prime card
man working in local supermarket
man working in local supermarket
baby interacting with camera guy

BCK RANCH

CUSTOMER TESTIMONIAL

NAV INC. | 2024

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ALEX MERTENS

SERVICES

FILMAKING

PHOTOGRAPHY

DIGITAL DESIGN

WEB DESIGN

CA, USA
AVAILABLE FOR WORK
© Alexandre Mertens. All rights reserved 2024

ALEX MERTENS

SERVICES

FILMAKING

PHOTOGRAPHY

DIGITAL DESIGN

WEB DESIGN

CA, USA
AVAILABLE FOR WORK
© Alexandre Mertens. All rights reserved 2024