RVWA IDENTITY
BRAND DESIGN
RVWA | 2025
GIVING AN ORGANIZATION NEW PURPOSE: RVWA BRAND DESIGN
RVWA
BRAND DESIGN
ART DIRECTION
PHOTOGRAPHY
The Rio Vista Watersports Association (RVWA) needed a brand identity that conveyed professionalism and clarity—qualities essential for a safety organization but missing from their previous inconsistent design. Through stakeholder interviews and strategic exploration, I discovered their core values and created a versatile identity centered on an arrow motif that symbolizes wind direction, guidance, and forward movement in safety standards.
The resulting brand system features a clean, distinctive logo complemented by a thoughtful color palette evoking water and sky. This identity extends seamlessly across their website, apparel, and promotional materials, transforming how RVWA presents itself to the recreational sports community. Most rewarding was helping the organization embrace not just new visuals, but a more confident vision of who they could be—demonstrating how purposeful design can clarify and amplify an organization's mission.
What I'm most proud of in this project is the clean, purposeful outcome and how it inspired organizational change. Beyond creating a visual identity, I was able to sell RVWA on an aspirational vision of who they could be. Helping them understand how strategic design could transform their perception in the community was particularly rewarding. The project reinforced my belief that effective brand design goes beyond aesthetics—it's about clarifying and amplifying an organization's purpose and potential.
