REBUILDING A
BRAND
NAV INC. | 2024
REBUILDING A BRAND
NAV TECHNOLOGIES
BRANDING
ART DIRECTION
Nav's 2024 brand refresh reimagined how the financial platform connects with small business owners, centering on the powerful concept of "freedom." Through documentary-style photography and authentic storytelling, the rebrand positioned Nav as the champion for entrepreneurs overlooked by traditional institutions, with Nav Prime offering premium services that empower business owners to succeed on their own terms.
The art direction established a distinctive visual language featuring real people in genuine moments—from craftspeople at work to business owners enjoying the lifestyle their ventures enable. This approach celebrates the diversity of entrepreneurship while maintaining a cohesive visual identity that feels aspirational yet attainable, creating an emotional connection that resonates with Nav's core audience.
CREDITS
Creative Direction:
Teresa Wozniak
Copywriting:
Catherine Giese
Nathan Fronterio
Tiffany Verbeck
Art Direction:
Alex Mertens
Teresa Wozniak
Designers:
Alex Mertens
Teresa Wozniak
Christopher Summey
Yena Jong
Product Designers:
Mac Cormier
Jesse Lash
Austin Bird
Vivian Kay
Lauren Pangborn
Ji Young
Rebranding is hard. Turns out it's a hell of a lot more than just making a logo and slapping some colors onto it. We truly wouldn't have been able to pull off what we did without the aid of everyone on our team. It was a pleasure to work with you all on this project.
