020 COLLECTION BRAND PHOTOSHOOT

Neilpryde is and has always held the reputation of being one of the most accomplished, successful, and most trusted windsurfing brands on the market. The 2020 collection saw a shift in strategy with new management as Neilpryde attempted to shift itself to look more like a lifestyle brand, rather than an only extreme high performance brand. With that, AALVAA Media was brought on to capture all of the latest products in Neilpryde's new lineup, and aid in the repositioning of Neilpryde's brand.

Part of the lifestyle that Neilpryde was attempting to capture was based around the windsurfing community. While windsurfing itself is a solo sport, most enjoy the sport most with friends. So we packed our bags, and drove out to Corsica with the team. To capture this community and friends aspect, we promoted the idea of doing a group roadtrip with the athletes. Since everyone is friends, capturing in that aspect would help us be able to find diamonds in the rough as we all go about our day to day lives together.