APPSTORE REFRESH

Nav Technologies app got a facelift and the App Stores needed a refresh to match the new modern design of our app. At the same time, we were facing just alright conversion rates with people reaching the Appstore to actually downloading the app. This was a great opportunity to start pushing our brand into a new direction. Appstore screens are people fist impressions of an app before they even open it. First impressions matter.

We explored the idea of using a design that would stretch across multiple frames, but quickly found that for the Appstore, most people would swipe out if they weren't seeing screenshots by the second image. Working alongside the copywriters, we quickly repositioned the have a hero graphic as just one frame and immediately show screenshots in order of importance to our customer base. The end result? Within one month we saw a 4.8% increase in app download conversion. This project served as a good reminder to the artist in me that while design can be pretty, in certain places function takes priority to meet the goals of the company.